Running for office takes more than just knowing your issues inside and out. It requires the ability to communicate them clearly, confidently, and concisely when the pressure is on—whether you are facing a live debate, a public council meeting, or an unexpected question from a reporter.

Master the Media is a 90-minute crash course for municipal candidates designed to equip you with the tools to command the conversation (and the camera). 

What We Will Cover

• How to pitch and get coverage from print and broadcast media.

• How to build your messaging to make it media ready.

• How to handle difficult or hostile questions without losing your footing.

Who This Workshop Is For

• Municipal candidates preparing for the campaign trail ahead.

• Community leaders and advocates who are called on by reporters or want media attention on their community issue.

• Corporate and Nonprofit executives navigating media for the first time, or responding to a crisis.

• Academic Professionals with new research to share, or want to be known as subject matter experts.

Meet Your Instructor

Ginella Massa is the founder of Massa Media & Communication and a former host at CBC News. Having coached politicians, executives, and public figures on media performance and strategic communication, Ginella brings a journalist’s insider understanding of how the media actually works—and exactly what communicators at every level get wrong.

Co-presented by rep. and Massa Media & Communication.