The Future of News: Going Direct to Platform
How journalists are building audiences and revenue outside traditional newsrooms
Saturday, January 17, 2026
The Future of News: Going Direct to Platform
Written by
The media landscape is changing. Traditional newsrooms are no longer the only gatekeepers of information, and a new generation of journalists is building audiences by going straight to platform.
I recently moderated a conversation with Johnny Harris, Sophia Smith Galer, and Stephanie Wilson Chapin for the Canadian Journalism Foundation—three creators redefining how news reaches audiences in the digital age. We explored where video strategies are succeeding, where they're failing, and how journalists can turn views into revenue when going direct to their audience.
If you're thinking about the future of journalism, this conversation is essential viewing.
More articles
Sunday, January 25, 2026
Written by
Ginella Massa
Why Media Training Matters
Preparing leaders for high-stakes moments
The CEO of a major Canadian company sat across from a veteran broadcaster, confident in his talking points, certain that years of boardroom presentations had prepared him for this moment. Within three minutes, he was defending a position he never intended to take. Within five, he was making news his communications team would spend the next week trying to contain.
Saturday, January 17, 2026
Written by
Ginella Massa
Where Is Canada's Answer to Conservative Media?
The numbers tell a story Canadian progressives don't want to hear.
Saturday, January 17, 2026
Written by
Ginella Massa
The Future of News: Going Direct to Platform
How journalists are building audiences and revenue outside traditional newsrooms
The Future of News: Going Direct to Platform
How journalists are building audiences and revenue outside traditional newsrooms
Saturday, January 17, 2026
The Future of News: Going Direct to Platform
Written by
The media landscape is changing. Traditional newsrooms are no longer the only gatekeepers of information, and a new generation of journalists is building audiences by going straight to platform.
I recently moderated a conversation with Johnny Harris, Sophia Smith Galer, and Stephanie Wilson Chapin for the Canadian Journalism Foundation—three creators redefining how news reaches audiences in the digital age. We explored where video strategies are succeeding, where they're failing, and how journalists can turn views into revenue when going direct to their audience.
If you're thinking about the future of journalism, this conversation is essential viewing.
More articles
Why Media Training Matters
Preparing leaders for high-stakes moments
Where Is Canada's Answer to Conservative Media?
The numbers tell a story Canadian progressives don't want to hear.
The Future of News: Going Direct to Platform
How journalists are building audiences and revenue outside traditional newsrooms
The Future of News: Going Direct to Platform
How journalists are building audiences and revenue outside traditional newsrooms
Saturday, January 17, 2026
The Future of News: Going Direct to Platform
Written by
The media landscape is changing. Traditional newsrooms are no longer the only gatekeepers of information, and a new generation of journalists is building audiences by going straight to platform.
I recently moderated a conversation with Johnny Harris, Sophia Smith Galer, and Stephanie Wilson Chapin for the Canadian Journalism Foundation—three creators redefining how news reaches audiences in the digital age. We explored where video strategies are succeeding, where they're failing, and how journalists can turn views into revenue when going direct to their audience.
If you're thinking about the future of journalism, this conversation is essential viewing.
More articles
Why Media Training Matters
Preparing leaders for high-stakes moments
Where Is Canada's Answer to Conservative Media?
The numbers tell a story Canadian progressives don't want to hear.
The Future of News: Going Direct to Platform
How journalists are building audiences and revenue outside traditional newsrooms
Let's create the news.
Together.
For select speaking engagements, media inquiries, and partnership opportunities.
Let's create the news.
Together.
For select speaking engagements, media inquiries, and partnership opportunities.
Let's create the news.
Together.
For select speaking engagements, media inquiries, and partnership opportunities.